Oracle Sales Planning Cloud Implementation Hand Book Account Segmentation
Account Segmentation
Oracle Sales Planning Cloud provides an extensible framework for planning and managing sales performance. Account Segmentation and Scoring can improve the accuracy of sales forecasts based on stated purchase intent. Sales leaders can uncover new market opportunities and identify potential revenue growth. The common current practice is to prepare a sales forecast by using purchase intent and observed historical patterns in purchase rates given level of intent. Score and rank accounts within segments to focus your sales team on your best, most profitable opportunities.
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